Why Google Penalizes Certain Websites
It is every digital marketer’s dream to wake up one day and just see their websites ranked higher for their target keywords such as Long Island SEO for example. To rank higher means there is going to be more traffic, and potentially more revenue from the websites themselves.
But the fact of the matter is that Google penalizes websites more and more, and you simply have to take the steps to avoid being penalized if you want to get out of fifth page of Google’s SERPs. Almost no one looks at the second page of Google, and if you are that far from the first page, people are simply not going to find your website.
How did you design your website?
The most common respond to this question is that owners design their websites to look ‘cool.’ The problem with the idea of ‘cool’ is that it is subjective, and what might be cool to one person may not be cool to website visitors.
So there’s a need for a paradigm shift in this regard: instead of designing websites so they look cool, websites should be designed for better UX.
User experience is one of the more important ranking signals, according to Google, and if your website is delivering in terms of positive UX, there is a huge chance that your website is going to be rewarded again and again. User experience is by no means limited to just page loading time.
To create a truly positive experience for your users, your website has to load quickly, it must function well on the device that your user has, it needs to be easily navigable, and finally, the websites has to provide the content or features that will satisfy the users who are looking for answers to their questions, or are looking to accomplish something on a website like yours.
From now on, make it your mantra: the user comes first. Keep this one thing in mind and we are certain that your website is going to bloom – and it is going to look super cool to people precisely because it is useful.
But what makes websites uncool and SEO bad?
If you are using interstitial ads to generate revenue for your website, it is imperative that you know what Google doesn’t like about interstitial ads.
In one statement, Google stated that some websites continued to use obstructive or distracting interstitial ads on their websites that greatly reduced the UX of the website. What this means is that even if people can zoom in on certain portions of a text for instance, the ads are still standing in the way of clearly reading the text as a whole.
To help website owners revise their websites, Google released a set of criteria that will get mobile websites penalized when interstitial ads are present:
– When the interstitial ads significantly cover the bulk of the visual content on the page.
– When the interstitial ads have to be manually dismissed before the actual content on the page can be read by the user.
– When something pops up on the page even without prior interaction
– A visual layout where the top half of the page features an interstitial ad that the user has to scroll to the end before the actual, useful content is seen below on the second half or lower fold of the page.
– When interstitial ads are bothersome or greatly reduce the readability of the text
– When an interstitial ad suddenly emerges on the page even when it is completely unneeded or even associated with the content being read by the user.
Basically, anything the causes a dip in the user’s experience in using a website is grounds for getting penalized. It might sound harsh, but this move has really challenged people to quit creating annoying websites and to serve useful content and features first before preferring ads to users. And this makes plenty of sense because people don’t go to websites primarily to see ads.
People don’t even like ads to begin with – so they are essentially inimical to user experience. While some marketers may argue that ads are only annoying if they are not relevant to the preferences of the one viewing it, the mere fact that people are using ad blocking plug-ins now on their browsers is a clear sign that they want nothing to do with ads when they use the internet.
Where are you getting your backlinks?
This is one ‘SEO practice’ that is guaranteed to cause massively bad results on your end; buying backlinks. Unfortunately, a lot of people still do buy backlinks from black hat link farms, but that doesn’t mean that Google will never catch up on them.
Google is in the business of constantly updating its indices of web pages, and soon enough, it’s going to index those websites again and notice the sudden influx of suspicious backlinks. What happens – according to Matt Cutts himself – is the website are hit immediately with a penalty, and it may take anywhere between a month to six months to build up the trust rating of a website again.
So if you happen to have such backlinks pointing back to your website, then it might be a good idea to have them removed pronto – because you don’t need low quality backlinks at all. They simply don’t work anymore, and you run the risk of running a website that will not appear on Google for half a year. Is this something that you’d really be willing to risk? Of course not.
Then there’s the issue of spamming other websites and blogs with links. Bots do this all the time, and had it not been for plug-ins like Akismet for WordPress, blogs would be swamped with thousands of comments with links.
This is called spamming however you’d like to phrase it, and it also will never work. Many blog and website owners are also iffy about letting people post links especially on their more successful pages of content, so we recommend just doing it the right way – which is to request for quality back links in exchange for guest posts, or something similar.